Successful expansion partner for the DACH region
By refining the existing sales strategy, Bannerflow was able to swiftly expand and deploy sales resources in the DACH region within just 1 month after signing the contract with ScaleupXQ.
Company type
SMB
Growth stage
New market / expansion
Business model
High (€15-100k/year)
ARPA
50.000 €
About Bannerflow
Client Target Details
Since 2010, Bannerflow has been redefining digital advertising with a Creative Management Platform, making it effortless for brands to craft and manage campaigns at scale. They enable marketing teams to deliver compelling content tailored to each digital channel and audience—effectively cutting through ad clutter, streamlining multi-channel strategy, reducing production times, and unlocking creative potential, all while controlling costs. Bannerflow amplifies a brand’s digital footprint with precision and creativity.
"In only 1 month from signing the contract ScaleupXQ activated their sales resources in the DACH region. That was 8-10 times faster than we estimated if we were to hire a team ourselves."
Emil Chroona
Chief Growth Officer @ Bannerflow
The Challenge
Bannerflow's well-established software and experienced sales team had achieved success in the Nordic market, earning growing international recognition. With a proven sales strategy and model in their home market, the team understood the necessary adaptations for systematic growth in a new geographical market. This included addressing the associated costs and risks of expansion, from setting up a new operation to finding and hiring the best people and providing training.
The Solution
For this reason, Bannerflow engaged ScaleupXQ as a sales partner for a 3-year period to help their expansion into the DACH region. The goal was to enter the markets, establish a strong presence, and subsequently take over and build an in-house team locally.
After developing a targeted sales strategy and implementing outbound sales processes, ScaleupXQ deployed a full-stack sales team on behalf of Bannerflow in the DACH region. This team included strategic resources, sales management, pipeline management, sales development representatives, and account executives. All team members operated within Bannerflow’s CRM system, ensuring control and providing an internal overview.
The Outcome
By refining the existing sales strategy, leveraging Bannerflow’s domain knowledge and ScaleupXQ’s sales and market expertise in the DACH region, Bannerflow was able to swiftly expand and deploy sales resources in the DACH region within just 1 month after signing the contract with ScaleupXQ.
This process, initially estimated to take 8-10 months if pursued internally, demonstrated a remarkable acceleration with ScaleupXQ. Additionally, ScaleupXQ achieved rapid sales results, securing the first customer within the first 4 months and matching the speed of Bannerflow’s internal team.
With ScaleupXQ seamlessly integrated as an extended part of Bannerflow's internal growth team, all data and insights are securely stored within the company’s CRM system. This setup allows Bannerflow to take full ownership going forward, avoiding any arduous and costly migrations of systems or processes.
Through their partnership with ScaleupXQ, Bannerflow has gained a time-, cost-, and risk-efficient expansion solution for other European markets they plan to enter. This includes a benchmark for comparing sales performance with both internal and external solutions.
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