Strategic Success and market expansion
Discover how we transformed Consigli's Market Presence in helping them recognise the potential of a structured sales approach.
Company type
Startup
Growth stage
New market / expansion
Business model
SaaS
ARPA
Mid (€5-15k/year)
Innovating Real Estate with Generative AI
Client Target Details
Consigli specializes in developing generative AI for real estate projects. By harnessing the power of AI, Consigli aims to minimize risk, lower costs, and reduce carbon emissions. Their solutions streamline processes, optimize resource usage, and enhance decision-making in real estate development.
Their advanced AI technology identifies more material-efficient solutions, directly reducing the carbon footprint and promoting sustainable building practices. Through innovative AI applications, Consigli is transforming the real estate industry, making projects safer, more cost-effective, and environmentally friendly.
With a focus on sustainability, Consigli's technology supports long-term ecological balance and financial viability for their clients.
“ScaleupXQ has taught us how to build a systematic sales approach. In addition to new business brought in, that was definitely one of the most valuable outputs from working with them.”
Janne Aas-Jakobsen
CEO @ Consigli
The Challenge
Overcoming Expansion Risks and Sales Gaps
Consigli was established in 2020 and they initially identified positive signs of product-market fit in Norway through founder-led sales efforts.
However, the founding team needed more extensive sales experience and expertise to systemize and scale these sales efforts. Additionally, expanding into new markets was perceived as a lengthy and costly process with high associated risks.
The Solution
Expanding market Reach and building a scalable sales framework
Initially, Consigli partnered with ScaleupXQ to establish a tactical sales framework necessary for scaling efforts in the Norwegian market. This included developing a go-to-market sales strategy, crafting a sales narrative, and implementing outbound sales processes and messaging, resulting in actionable sales playbooks.
ScaleupXQ also organized the CRM system using HubSpot to ensure the secure collection and storage of all sales data within the company.
Upon recognizing the potential of a structured sales approach, Consigli expanded the partnership with ScaleupXQ to include the establishment of an operational sales team in the UK. The goal was to enter a new market, validate the product, and improve the framework along the way.
The sales team, comprising sales management, pipeline management, and sales development representatives, systematically worked to map out the market, prove traction, and generate sales-qualified leads.
The Outcome
Accelerating Market Entry and Reducing Expansion Costs
Through the partnership with ScaleupXQ, combining operational efforts with the construction and optimization of a tactical sales framework, Consigli accelerated the expansion and validation of the UK market in only 3 months from signing the contract with ScaleupXQ.
This approach not only deferred the costs associated with establishing an operation and office in the UK by 8-10 months but also spared Consigli the need to recruit and train local resources. With the flexibility to scale back overnight in the event of suboptimal results, Consigli effectively minimized the overall risk of their expansion.
Engaging ScaleupXQ as a sales partner, Consigli now has a proven tactical sales framework with complete ownership. This framework can be continually improved and optimized with internal resources.
Additionally, they benefit from a time-, cost-, and risk-efficient partner for expanding into new geographical markets, enabling them to comprehensively map out market potential before committing to internal resource investments
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